Privacy Policy

Welcome to Outward, the online and mobile service of Outward, Inc. (“Outward,” “we,” or “us”). The purpose of this Privacy Policy is to inform you what information we collect from you, how we use your information and the choices that you have regarding our use of your information. This Privacy Policy applies to information we collect about you through our website, outwardinc.com (the “Site”), mobile application and anywhere else we interact with you (the “Services”). By using Site, mobile applications, or sharing your information with us, you are accepting and consenting to the practices described in this Privacy Policy.

1. Collecting Information About You

Categories and Types of Personal Information We Collect

We collect the following categories and types of personal information:

  • Contact Information: your email address, first and last name;
  • Other identifying information: your IP address; and
  • Internet or other electronic activity: your browsing and click history.

Categories of Use

We may use your personal information for the following purposes:

  • Transactional Purposes: We use your contact information to
    • Provide you with our Services.
  • Analytical Purposes: We use your other identifying information, internet or other electronic activity data to analyze preferences, trends and statistics.
  • Marketing and Promotional Purposes: We use your contact information, and internet or other electronic activity to:
    • Inform you of our new products, services and offers;
    • Provide you with other information from and about our company, including personalized marketing communications.
  • Maintenance and Improvement of Services and Site: We use your contact information, other identifying information and internet or other electronic activity to:
    • Provide and maintain functionality on our Site;
    • Handle your customer services requests; and
    • Help us diagnose technical and service problems and administer our Site.

Sources of Personal Information

We collect information from the following sources:

  • We collect information directly from you. We collect contact information directly from you. We also collect payment information from you.
  • We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies section below.

When We Share Information with Third Parties

  • Our Service Providers  
    • We may contract with companies or persons to provide certain services including credit card processing, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
  • Our Affiliates  
    • We may share personal information with businesses controlling, controlled by, or under common control with our parent company, Williams-Sonoma, Inc.
  • Corporate Transactions
    • We may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.
  • Law Enforcement and Courts
    • In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to our company or to others. We may also disclose your contact information when we believe the law or legal process requires it.

When you visit our web sites, we send one or more cookies to your computer or other device. We may also use cookies and other similar technologies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a web site. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same web site at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our web site and other web sites of interest to you. We also use cookies to identify who you are, tailor measure and optimize our products and services, estimate our audience size, and/or analyze your visiting patterns.

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our Site or other services may not work if you delete or disable cookies.

Opting Out Of Marketing; Updating Information About You

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us, please let us know by sending us an email. Please be sure to include your full name and email address, and specifically what information you do not want to receive. If you would like to update or correct your email address, or other contact information with us please contact us the same way.

You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to 5 days for your email request to be processed.

You are able to opt out of receiving marketing emails from us, however, you cannot opt out of receiving all emails from us.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site or Services, we cannot and do not guarantee the security of any information you transmit on or through the Site or Services, and you do so at your own risk.

Protecting Children

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children has provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.

Links to Third Party Web Sites

Our Site may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked web sites may be different from our privacy policy. You access such linked web sites at your own risk. You should always read the privacy policy of a linked web site before disclosing any of your information on such web site.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or the Service, please contact us at support@outwardinc.com.

Effective Date: June 2020