SAN JOSE, California — Outward, Inc., an independent Williams-Sonoma Inc. company and pioneer provider of cutting-edge automated photography solutions for the home furnishings industry, will demo its new Aperture Platform at Las Vegas Market to further engage with retailers, manufacturers and importers at its HFA Resource Center space in Building A, Booth 39.
During the market, visitors to the space will be able to learn about the Aperture Platform technology firsthand through software demos. Each presentation will provide a look at the capture process, image preparation and installation requirements, as well as what the entire process will entail from start to finish.
“Showcasing the Aperture Platform and interacting with visitors in Las Vegas is something we’re really looking forward to,” said Leah Kirkland, senior director of business development at Outward. “Las Vegas gives us an opportunity to see retailers and manufacturers who might have missed our High Point introduction, and continue our dialogue with those already engaging with us.”
OUTWARD TO DISPLAY APERTURE IN LAS VEGAS
The service’s slogan “Capture, Create, Conquer,” summarizes the seamless service that it provides. The company invented the Aperture Platform, which made its commercial debut at the October High Point Market, as an industry disruptor, with a mission to redefine the traditional product photography process. It consists of an automated photo rig installed at the customer’s location and a web software application which empowers retailers and manufacturers to quickly produce consistent and professional quality imagery at unprecedented scale, speed and price point. With just Wi-Fi connectivity and a power source, the technology allows companies to photograph entire product lines without the time and cost of a traditional photographer and studio set up and curate creative flexibility to produce content for various marketing needs.
Outward, Inc. is a visual transformation and technology company. Since 2012, the company has been reinventing the way product photography is created, presented and consumed. Inspired by its deep experience working with home furnishings lifestyle retailers and manufacturers, Outward brings the advantages of automated, AI-perfected product photography to manufacturers and retailers of all sizes by producing a large volume of product images at the push of a button and publishing them in any format — from e-commerce to traditional media. Outward is an independent Williams-Sonoma company. For more information, visit www.outwardinc.com.