SAN JOSE, Calif. – In an effort to cut costs and create a more efficient product photography process, Phillips Collection has adopted the Aperture Platform by Outward, Inc., an independent Williams-Sonoma, Inc. company and pioneer in visual technology solutions for the home furnishings industry. As the first major furniture manufacturer on the East Coast to utilize the Aperture Platform, Phillips Collection has seen a dramatic increase in productivity, which it attributes to the platform’s technological capabilities and ease of use.
“We’ve only been utilizing the platform for two months and we’ve already seen a considerable difference in our product photography,” said Jason Phillips, vice president of marketing and sales at Phillips Collection in High Point, N.C., and an award-winning furniture designer responsible for the look and feel of the Phillips brand and product line. “Outward has really given us an improved workflow. The speed with which we can get product photographed and available for purchase online has greatly improved and at a significant cost savings for us.”
With two, full-time in-house photographers, as well as contracts with multiple graphic artists in Europe and Asia, “we take our photography and the look of our brand very seriously,” Phillips said, likening the brand’s aesthetic to that of trend-setting lifestyle retailers. “Outward’s automated solution has been assisting us in further elevating the look we want to achieve in a variety of ways,” Phillips said.
“For years, we’ve had two full-time photographers on staff that just shoot silos, and it’s very expensive,” Phillips said. “We also have graphic designers in Romania that get paid hourly to clean up our images, and we already know we can eventually put an end to those investments in time and talent because of Aperture. In terms of operations, the flow is better.”