Outward’s Aperture Platform Increases Speed to Market for West Coast Furniture Retailer Giorgi Bros.

August 19, 2022

SAN JOSE, Calif. – San Francisco-based independent traditional furniture retailer, Giorgi Bros., has credited the Aperture Platform by Outward, Inc., an independent Williams-Sonoma, Inc. company and pioneer in visual technology solutions for the home furnishings industry, for improving its ability to sell more products online. Since adopting the Aperture Platform, Giorgi Bros. has added more SKUs to its website to offer consumers a wider selection and help drive more traffic to the store.

Giorgi Bros. is a third-generation, family-owned business, which specializes in high-end, custom furniture. With a 50,000-square-foot showroom on the corner of Baden Avenue, the company carries more than 200 different lines of furniture from major manufacturers like Taylor King, Hancock and Moore, and Simply Amish.

Because Giorgi Bros. relies on the images they receive, the company’s website only features 60 of the 200 lines they carry. Having access to the Aperture Platform allows the company to showcase more items it wouldn’t have normally been able to feature, with a quick turnaround time and without the hassle or high price of traditional photography methods.

“All of the items that we sell aren’t currently on the website, but this gives us an opportunity to feature some of those items,” said Alisa Giorgi, owner of Giorgi Bros. “We want to show exactly what we have on the floor and Aperture is really helpful with that. This gives us a platform to have a little bit more control about what we put up on the website.”

Aperture Platform is the visual merchandising platform that automates the product photography process so that now your path from photo to market to profit is as simple as capture, create, conquer.