For
Retailers
Create a complete catalog of available products at the press of a button
Stop settling for product photos that don’t completely reflect your stock, your customers’ preferences, or your brand aesthetic. With Aperture, you get the hardware, software, and support you need to gain complete control of your product photography. Now you can take and customize your product photos on demand using the photo factory and the full suite of intuitive web tools.
Aperture makes it easy for anyone on your team to take a professional photo, customize it to fit your brand, then publish in any format to sell in any channel — no prior creative experience necessary.
One capture, multiple outputs
Configure different scenes, lighting, and shadows without reshoots to reflect your market, location, and customers’ tastes.
Market through multiple channels
Easily showcase your products on your website, in trade magazines, sales materials, catalogs, social, and more.
Reflect what you actually have in stock
Show your customers what colors, finishes, and fabrics you carry so they know you have what they’re looking for.
Up your merchandising
Present your brand consistently across your online product pages, or wherever your customers shop.
OUR CUSTOMERS
Industry-leading retailers trust the Aperture Platform
FOR SALES & MARKETING
Photograph your entire product line to increase sales and better represent your brand
Take product photos on demand and quickly style images to market to specific regions, develop your brand identity, and showcase the pieces your customers love. Go to market faster and get new collections live on your site on your schedule.
FOR MERCHANDISERS
Engage shoppers with a variety of images
Produce creative assets that showcase all of the different finishes, colors, and fabrics to boost engagement and sell-through. Create a consistent brand experience across channels, marketing campaigns and inventory promotions, for increased engagement and sales.
FOR OMNICHANNEL SELLERS
Better enable direct and indirect sales
No more relying on external sources for insufficient product photos. Get all of the shots you need when you need them. Drive your omnichannel strategy with photos formatted for every one of your sales outlets — whether digital, broadcast or traditional print media.
APERTURE GALLERY
With Aperture, your image possibilities are endless. Browse images created with the platform — no additional post-processing required
Subscribe to our newsletter
Keep up with all the new developments and news coming out of the Aperture Platform.
Related Resources
CASE STUDY
Seldens Designer Home Furnishings Saves Time, Money, and Labor with the Aperture Platform
Seldens carries products from over 150 designer brands in their inventory, and like many retailers in the home furnishings …
VIDEO
Aperture Platform – A Walk Through the Capture and Post-Production Process
The world’s first and only automated product photography system.
Press Release
Whalen Furniture Cuts Photography Costs by One-Third and Increases Speed to Market With Outward’s Aperture Platform
Outward, Inc., an independent Williams-Sonoma Inc. company, has transformed the way Whalen…