Content Marketing Manager

Department: Marketing

Location: San Jose / Remote

Who is Outward Inc?

 

Outward Inc. is a visual transformation technology company. Since 2012, our team of inventors, technologists, brand experts, and changemakers, have been reinventing the retail customer shopping journey through innovations in product visualizations.

 

Using cutting-edge 3D, AR/VR, and web technologies, Outward is bringing the advantages of automated, AI-perfected product photography to our clients — allowing them to produce a large volume of product images at the push of a button and publish them in any format — from e-commerce to traditional media. 

 

These innovations enable a breadth of digital experiences and meaningful interactions between manufacturers and retailers of all sizes, and their customers.

 

Outward, Inc. is based in San Jose, CA and is a wholly-owned subsidiary of Williams Sonoma, Inc. (www.outwardinc.com).  Outward, Inc. is an Equal Opportunity Employer.

 

Your role at Outward:

  • Build brand awareness and drive product education to prospective customers through the creation and publication of original content designed to educate, inform, and delight
  • Ideate, create, and publish a wide variety of digital content including web pages, articles, how-to guides, infographics, solution briefs, email campaigns, ad copy, and other marketing collateral
  • Collaborate with other departments including sales, customer success, product management, engineering, and other internal stakeholders and external agencies as needed
  • Report on content effectiveness and suggest future improvements

 

What your day-to-day looks like:

  • Work with the marketing team to define and own content marketing strategies that fit into overall marketing and business objectives and set short-term goals to achieve end results.
  • Produce and deliver high-quality content, including web content, articles, how-to guides, infographics, solution briefs, email campaigns, ad copy, video scripts, and other content
  • Partner with internal Subject Matter Experts to interview and write content related to their area of expertise or business department
  • Manage editorial calendar and work to ensure deadlines are met
  • Edit, proofread and improve existing content as needed
  • Collaborate across departments to ensure all customer-facing content is delivered in a consistent brand tone
  • Analyze and report on traffic metrics for published content, and suggest ideas for future improvement
  • Share content through various channels, ensuring strong distribution to correct customer or market profile
  • Receive customer feedback and generate ideas to increase customer engagement

Qualifications:

  • A bachelor’s degree in marketing or communications. A journalism background is a highly desirable bonus.
  • Minimum five years of proven experience writing and scaling expert B2B content
  • Experience marketing SaaS solutions
  • Excellent grammar and proofreading skills
  • An eye for relevant content related to a strategic marketing plan
  • A strong foundational understanding of social media, SEO, keyword research, and website analytics
  • Ability to learn about new industries and follow trends
  • Excellent communication skills
  • Ability to work methodically and meet deadlines

Bonus points if you have:

  • Email marketing and organic list-building experience
  • Understanding of HTML/CSS, Adobe Creative Suite

Benefits Just for You

  • Medical, Dental, Vision
  • 401K
  • Paid time off
  • Company-sponsored team events such as regular staff parties
  • Friendly, caring co-workers and management

Why you will love working at Outward, Inc.

  • We’re a successful, fast-growing company with an entrepreneurial vibe
  • A technologically and data-driven business
  • Competitive salaries and comprehensive health benefits
  • We’re at the forefront of tech and eCommerce, redefining technology for the next generation
  • We’re passionate about our internal and external clients and live/breathe the client experience
  • We get to be creative daily
  • A smart, experienced leadership team that wants to do it right and is open to new ideas
  • We believe in autonomy and reward taking initiative
  • We have fun!

This position Will Not offer relocation, or Visa Sponsorship assistance.

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